Shortly after a hacker attack compromised the accounts of some 250,000 users, Twitter is looking into enhancing its users’ security by adding two-level authentication,
The Guardian reports. The news comes from a Twitter job posting. The company is looking for a software engineer that would "design and develop user-facing security features such as multifactor authentication and fraudulent login detection." The job posting itself doesn't mean that Twitter will launch the feature soon (or ever), but given the number of high-profile hacker attacks on Twitter users, it would probably be a wise move....
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How Advertisers Made The Super Bowl Power Outage Work For Them
February 4, 2013
From Forbes
Call it the Super Bowl of real-time marketing. Savvy advertisers quickly took to Twitter tonight to capitalize on the unexpected power outage during this year's Super Bowl. "We do carry candles," Walgreens tweeted when the power went out at the Super Bowl. "We also sell lights." Oreo tweeted, "Power out? No problem," posting an ad that finished, "You can still dunk in the dark." Meanwhile, Tide tweeted, "We can't get your #blackout, but we can get your stains out," posting its own ad. Audi took a direct hit at competitor and Superdome naming rights-holder Mercedes-Benz with this tweet: "Sending some LEDs to the @mbusa Superdome right now..."
Small Firms Say LinkedIn Works, Twitter Doesn't
February 1, 2013
From The Wall Street Journal
Six out of 10 small business owners say they believe social media tools are valuable to their company's growth, but most aren't impressed by Twitter. Just 3 percent of 835 business owners surveyed earlier this month by The Wall Street Journal and Vistage International said Twitter had the most potential to help their companies.
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