eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Connect
Follow us on
Advertisement
 

Twitter Might Boost Security With Two-Level Authentication

February 5, 2013
Get the Flash Player to see this rotator.
 
Shortly after a hacker attack compromised the accounts of some 250,000 users, Twitter is looking into enhancing its users’ security by adding two-level authentication, The Guardian reports. The news comes from a Twitter job posting. The company is looking for a software engineer that would "design and develop user-facing security features such as multifactor authentication and fraudulent login detection." The job posting itself doesn't mean that Twitter will launch the feature soon (or ever), but given the number of high-profile hacker attacks on Twitter users, it would probably be a wise move....

 

More Suggested Content:

Super Bowl 2013
How Advertisers Made The Super Bowl Power Outage Work For Them
February 4, 2013 From Forbes
Call it the Super Bowl of real-time marketing. Savvy advertisers quickly took to Twitter tonight to capitalize on the unexpected power outage during this year's Super Bowl. "We do carry candles," Walgreens tweeted when the power went out at the Super Bowl. "We also sell lights." Oreo tweeted, "Power out? No problem," posting an ad that finished, "You can still dunk in the dark." Meanwhile, Tide tweeted, "We can't get your #blackout, but we can get your stains out," posting its own ad. Audi took a direct hit at competitor and Superdome naming rights-holder Mercedes-Benz with this tweet: "Sending some LEDs to the @mbusa Superdome right now..."
 
LinkedIn logo
Small Firms Say LinkedIn Works, Twitter Doesn't
February 1, 2013 From The Wall Street Journal

Six out of 10 small business owners say they believe social media tools are valuable to their company's growth, but most aren't impressed by Twitter. Just 3 percent of 835 business owners surveyed earlier this month by The Wall Street Journal and Vistage International said Twitter had the most potential to help their companies.

 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. The book includes current research on timely topics such as:  online vs. offline behavior online giving statistics demographicsbest practices in integrated fundraising, and more How to Write Successful Fundraising Appeals, 3rd Edition

To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. The book includes current research on timely topics such as:
online vs. offline behavior online giving statistics demographicsbest practices in integrated fundraising, and more...

ORDER NOW

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: