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Twitter released its API (application programming interface) for advertisers yesterday, initially allowing marketers to work with a select group of partners to control, purchase and manage their advertisements on the social network using third-party tools. The API enables marketers to integrate their Twitter advertisements with cross-platform management software, and they'll also be able to customize Twitter's tools to suit their needs.
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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
