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Twitter Releases API for Advertisers, Enabling Integration With Cross-Platform Tools

February 21, 2013
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Twitter released its API (application programming interface) for advertisers yesterday, initially allowing marketers to work with a select group of partners to control, purchase and manage their advertisements on the social network using third-party tools. The API enables marketers to integrate their Twitter advertisements with cross-platform management software, and they'll also be able to customize Twitter's tools to suit their needs.

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