Twitter announced it's stepping into the photo-sharing business with a new editing tool that allows mobile photographers to enhance, crop and apply filters to their snaps. It's a direct shot against Instagram, formerly a close Twitter partner. The two companies have hit a rough patch since Instagram was purchased by Facebook earlier this year. On Sunday, Instagram pulled the ability to preview photos taken with its software on Twitter. With Twitter's new tool, filtered photos appear on users’ Twitter streams along with short captions. Users can also edit a picture from their phone's library to share over the micro-blogging service.
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Instagram Stops Allowing Users to Embed Photos in Tweets
December 7, 2012
From Social Media Today
Instagram is no longer allowing Twitter users to view its photographs in tweets in an effort to drive more people to its own website and away from the rival social media company. Kevin Systrom, the CEO of the photo-sharing service that was snapped up by Facebook earlier this year, announced that Instagram has turned off support for "Twitter cards," signaling a deepening rift between two of the web's biggest brands. Twitter users started to complain earlier this week in public messages that Instagram photos weren't displaying properly on Twitter's website.