People have speculated that 2013 will be the year that Twitter will reach $1 billion in advertising revenues. That strategy could get a boost very soon with the entry of mass-market advertising: Twitter is finally gearing up to launch its advertising API some time in this year's first quarter. Aimed at large advertisers and their agencies, it will give them the ability to launch scaled-up campaigns across the social network, and it also opens the door to more sophisticated targeting and analytics tools in the process. ...
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Facebook Blocks Twitter's New Social Video Service
January 25, 2013
From The Verge
It appears that Facebook is refusing to authorize user requests to find their friends on Twitter's new Vine social video service. Twitter user @MartinesJeff noticed the error, which reads, "Vine is not authorized to make this Facebook request." The specificity of the error message is intriguing; it almost looks as though the Vine app was already set up to explain a situation like this. Facebook and Twitter have long been battling each other over access to user data.
Brands Are Already Experimenting With Twitter's Vine
January 25, 2013
From Mashable
Vine, Twitter's GIF-like looping video platform, has been out for less than 24 hours, but some brands are already experimenting with it. Perhaps the most enthusiastic early adopter is Urban Outfitters, which has created two Vines so far. In its official post introducing Vine, Twitter didn't mention any ad possibilities. However, it's easy to see how a brand could use a Vine in a Promoted Tweet.
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