Connect
Follow us on
Advertisement
 

Twitter's ‘Buy Now’ Button Won't Be a Gravy Train for Brands

July 9, 2014
Get the Flash Player to see this rotator.
 

Twitter is under pressure to demonstrate more monetization options, and its recently released "Buy Now" button is an obvious step to test the channel's ability to drive affiliate or enhanced ad format revenues. In the current testing incarnation, the Buy Now button simply routes users through to the merchant's website checkout page, but in the future it's possible to see deeper integration between the button and the destination site to enable one-click purchases. However, there's plenty of room for doubt as to the immediate effectiveness of Twitter (and most other social channels) as a channel to drive sales.

...

 

More Suggested Content:

Twitter IPO
Twitter ‘Buy Now’ Button Appears for First Time
July 1, 2014 From Mashable
It looks like shopping within your Twitter Timeline isn't far off. A new "Buy now" button appeared on multiple tweets Monday, all of which included products that link back to a shopping site called Fancy. The tweets were first discovered by tech-news site Recode, and the while the buttons appear in both the Timeline and expanded tweet view, nothing happens when you actually click on the button. The button only appears on mobile, and doesn't appear on Twitter's web version.
 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: