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Twitter's ‘Buy Now’ Button Won't Be a Gravy Train for Brands

July 9, 2014
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Twitter is under pressure to demonstrate more monetization options, and its recently released "Buy Now" button is an obvious step to test the channel's ability to drive affiliate or enhanced ad format revenues. In the current testing incarnation, the Buy Now button simply routes users through to the merchant's website checkout page, but in the future it's possible to see deeper integration between the button and the destination site to enable one-click purchases. However, there's plenty of room for doubt as to the immediate effectiveness of Twitter (and most other social channels) as a channel to drive sales.

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Twitter ‘Buy Now’ Button Appears for First Time
July 1, 2014 From Mashable
It looks like shopping within your Twitter Timeline isn't far off. A new "Buy now" button appeared on multiple tweets Monday, all of which included products that link back to a shopping site called Fancy. The tweets were first discovered by tech-news site Recode, and the while the buttons appear in both the Timeline and expanded tweet view, nothing happens when you actually click on the button. The button only appears on mobile, and doesn't appear on Twitter's web version.
 

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