Connect
Follow us on
Advertisement
 
 

Twitter's ‘Buy Now’ Button Won't Be a Gravy Train for Brands

July 9, 2014
Get the Flash Player to see this rotator.
 

Twitter is under pressure to demonstrate more monetization options, and its recently released "Buy Now" button is an obvious step to test the channel's ability to drive affiliate or enhanced ad format revenues. In the current testing incarnation, the Buy Now button simply routes users through to the merchant's website checkout page, but in the future it's possible to see deeper integration between the button and the destination site to enable one-click purchases. However, there's plenty of room for doubt as to the immediate effectiveness of Twitter (and most other social channels) as a channel to drive sales.

...

 

More Suggested Content:

Twitter IPO
Twitter ‘Buy Now’ Button Appears for First Time
July 1, 2014 From Mashable
It looks like shopping within your Twitter Timeline isn't far off. A new "Buy now" button appeared on multiple tweets Monday, all of which included products that link back to a shopping site called Fancy. The tweets were first discovered by tech-news site Recode, and the while the buttons appear in both the Timeline and expanded tweet view, nothing happens when you actually click on the button. The button only appears on mobile, and doesn't appear on Twitter's web version.
 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: