Rakuten LinkShare has shared online shopping data on consumer Valentine's Day purchasing behaviors that can help affiliates develop more targeted and strategic campaigns. A recent study by Forrester Consulting, in conjunction with Rakuten LinkShare, found that consumers visit an average of 2.7 sites before making an online purchase. The data also revealed that the top three sales categories for the years 2010-2012 were luxury items, jewelry and flowers...
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Gender-Targeted Email Campaigns Vital to Last-Minute Valentine’s Day Sales
February 7, 2013
From Luxury Daily
Luxury marketers should make the purchasing process as easy as possible for affluent consumers and target a precise demographic when offering holiday gift guides via email, experts say. Many luxury marketers have been pushing Valentine's Day gift guides through email, but the ones that will be most successful are those that are making the gifting process easier for the consumer. Giving gift ideas and allowing consumers to filter through them are good ways to drive purchases from an email promotion.
The Marketer's Quest for Subscriber Love and Affection
February 10, 2012
From Bronto Blog
Valentine's Day is a time to remind those most important to you just how special they are. While you may have a significant other in your personal life, don't forget to show some love to your customers.