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Valuing Email Addresses and Scoring a List

February 25, 2013
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Email addresses have a shelf life. Nearly a third of them go bad every year. Some email addresses are gold, others are duds, and some only behave the way you want them to at particular times of the year. What's a marketer to do?...


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FreshAddress Launches Email Scoring and Segmentation Service
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Company: FreshAddress, an email database services provider
Product/Service: eSpend Score, an email scoring and segmentation service
What it Does: eSpend Score is a number from zero to 100 assigned to a customer at a particular email address. It allows marketers to target top spenders at their active email addresses while nurturing less attentive and/or lower spending customers with special offers. The eSpend Score combines predictive customer purchase attributes with predictive engagement metrics tied to specific email addresses.



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