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Valuing Email Addresses and Scoring a List

February 25, 2013
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Email addresses have a shelf life. Nearly a third of them go bad every year. Some email addresses are gold, others are duds, and some only behave the way you want them to at particular times of the year. What's a marketer to do?...

 

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How to Grow Your Email List With Social Media
February 22, 2013 From Social Media Examiner

Do you want to grow your email list? Wondering how social media can help you grow a list of prospects? To learn how to grow your email list with social media, I interview Amy Porterfield for this episode of the Social Media Marketing podcast.

 
FreshAddress
FreshAddress Launches Email Scoring and Segmentation Service
February 22, 2013 From eM+C Daily

Company: FreshAddress, an email database services provider
Product/Service: eSpend Score, an email scoring and segmentation service
What it Does: eSpend Score is a number from zero to 100 assigned to a customer at a particular email address. It allows marketers to target top spenders at their active email addresses while nurturing less attentive and/or lower spending customers with special offers. The eSpend Score combines predictive customer purchase attributes with predictive engagement metrics tied to specific email addresses.

 

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