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What's a 'Like' Worth? Ask Facebook's Graph Search

February 15, 2013
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"How many 'likes' do you have?" Until very recently, skeptics argued that social marketers were obsessed with building social media followings while unable to articulate the value of a fan. Well, that changes with Facebook Graph Search, which will make the ROI of a Facebook following as easy to measure as SEO efforts on Google. Welcome to the new era of SEO: instead of links and keywords, it's "likes" and "check-ins" that will get your business to the top of the search results....


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OK, so unless you've been living under a rock for the past two weeks, you've probably heard of Facebook's big announcement on Jan. 15: Graph Search. More than a new "search tool," Facebook will now tap into its huge database of users’ interactions to power a search tool that will not simply provide you with a bunch of links, like in a classic search with Google, Yahoo or Bing, but rather add a whole social layer upon it. 
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Graph Search is adding another dimension to Facebook, namely another way for users to get a little something more out of the system. Thus far, reaction from Facebook users has been lukewarm, at best, but there appears to be a lot going on behind the scenes that we may not have known. The first thing that really jumped out at me during all of the hoopla surrounding the event was this article from Bing Vice President of Search Derrick Connell. In the article, Connell talks about how Graph Search was a joint venture between Facebook and Bing.


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