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What's a 'Like' Worth? Ask Facebook's Graph Search

February 15, 2013
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"How many 'likes' do you have?" Until very recently, skeptics argued that social marketers were obsessed with building social media followings while unable to articulate the value of a fan. Well, that changes with Facebook Graph Search, which will make the ROI of a Facebook following as easy to measure as SEO efforts on Google. Welcome to the new era of SEO: instead of links and keywords, it's "likes" and "check-ins" that will get your business to the top of the search results....

 

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