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When is the Best Time to Post on Facebook?

June 4, 2013
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I can't begin to count the number of studies I've read that claim they know the best time or day to post on Facebook. While most of these studies conflict with one another, they also consistently conflict with my own analysis. This may not be what you want to hear, but the best time to post depends on your business and your audience. With a little extra effort and a little creative thinking, you can determine the best time for you. How can you determine the best time for your business?...

 

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Most social media strategies involve routine updates on Facebook and Twitter — and if they're particularly ambitious, Instagram and Pinterest. Even if they do create video content, few marketing teams have discovered how to access the full viral potential of YouTube. But a great video, optimized for sharing, can catapult a startup into trendiness.
 
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Coca-Cola and Pepsi used to compete via huge advertising campaigns, but these days, the battle seems to be over vending machine technology. Pepsi's latest weapon is the "Like Machine," which dispenses the company's soft drinks to fans who Like the brand on Facebook. As this video shows, you can either Like Pepsi on your phone or use a touchscreen on the machine to log your Like - and you'll be rewarded with a free drink of your choic
 

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