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Which Mobile Channel Will Reign This Holiday Season?

October 29, 2012
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This holiday season marketers are going to be using different mobile channels such as QR codes, mobile advertising, SMS and applications to drive in-store traffic, engagement and sales. However, which one will lead the pack? Mobile has changed over the years. Retailers such as Target and Starbucks are using mobile to interact with consumers on a deeper level....

Source: Mobile Marketer
 

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2012 Holiday Trends
Naughty or Nice? 5 Holiday Shopping Trends That Have Marketers Checking Their Strategies Twice
October 29, 2012 From 1 to1 Media
Long before Santa readies his reindeer and packs his sleigh, in-store and online consumers are filling their shopping carts, taking advantage of the earliest sales of the season. Children are busy making their lists, parents are heading to the layaway counter, and department stores are setting up festive displays. In fact, according to Chad White, research director at Responsys, more than 28 percent of major retailers have already referred to the holiday season in their promotional emails at least once—a record for this time of year.
 
TailoredMail
TailoredMail Launches EmailApptimizer
October 26, 2012 From eM+C Daily
Company: TailoredMail, a cloud-based email, mobile and social marketing automation platform provider
Product/Service: EmailApptimizer, a mobile marketing solution
What it Does: EmailApptimizer turns emails, landing pages and microsites into mobile touch-screen applications, dramatically improving engagement rates with virtually no additional effort on the marketer's part.
 

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