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Which Mobile Channel Will Reign This Holiday Season?

October 29, 2012
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This holiday season marketers are going to be using different mobile channels such as QR codes, mobile advertising, SMS and applications to drive in-store traffic, engagement and sales. However, which one will lead the pack? Mobile has changed over the years. Retailers such as Target and Starbucks are using mobile to interact with consumers on a deeper level....

 

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TailoredMail Launches EmailApptimizer
October 26, 2012 From eM+C Daily
Company: TailoredMail, a cloud-based email, mobile and social marketing automation platform provider
Product/Service: EmailApptimizer, a mobile marketing solution
What it Does: EmailApptimizer turns emails, landing pages and microsites into mobile touch-screen applications, dramatically improving engagement rates with virtually no additional effort on the marketer's part.
 

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