White Castle is building up its mobile database with a new Text2Crave service that sends out customized alerts and unique coupons to consumers when they're near a participating location. Customers can opt in to receive customized alerts on their mobile devices any time they're near a participating White Castle restaurant. The location-based mobile marketing strategy connects consumers to the food they crave in real time and to nearby locations....
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From eM+C Daily
The practice of collecting email addresses at the point of sale (POS) isn't a new one. However, more companies are embracing the trend, and they're doing so with increasing regularity. For example, when customers are at the cash register, many brick-and-mortar stores now offer to email them receipts.
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January 2, 2013
From eM+C Daily
Are inbox welcome experiences getting any better? That's what I wanted to find out by revisiting the retailers whose welcome programs I evaluated here approximately one year ago. Readers can scan that article for the methodology I used in evaluating the programs. At a high level, this is an assessment of the retail vertical welcome experience.
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