eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Connect
Follow us on
Advertisement
 

White Castle Pushes Customized Alerts, Coupons Via SMS

February 5, 2013
Get the Flash Player to see this rotator.
 
White Castle is building up its mobile database with a new Text2Crave service that sends out customized alerts and unique coupons to consumers when they're near a participating location. Customers can opt in to receive customized alerts on their mobile devices any time they're near a participating White Castle restaurant. The location-based mobile marketing strategy connects consumers to the food they crave in real time and to nearby locations....

 

More Suggested Content:

Susan_Tull
Best Practices for Point-of-Sale Email Address Collection
January 21, 2013 From eM+C Daily
The practice of collecting email addresses at the point of sale (POS) isn't a new one. However, more companies are embracing the trend, and they're doing so with increasing regularity. For example, when customers are at the cash register, many brick-and-mortar stores now offer to email them receipts.
 
Clint Kaiser
A Return Trip Through 80 Retailers’ Email Sign-Up Experiences
January 2, 2013 From eM+C Daily
Are inbox welcome experiences getting any better? That's what I wanted to find out by revisiting the retailers whose welcome programs I evaluated here approximately one year ago. Readers can scan that article for the methodology I used in evaluating the programs. At a high level, this is an assessment of the retail vertical welcome experience. 
 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: