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Company Tries Sweet Twist to Tap Into Google Traffic

January 18, 2013
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Yesterday I received a package all the way from the United Kingdom. It was a chocolate bar, but it was packaged differently. The cover around the bar had a personalized message to me that read: "Hey Barry, we wanted to send you a treat to introduce ourselves! To find out who we are, type "Who Sent Me Chocolates" into Google."...

 

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Google CEO Calls Out Facebook for Producing Bad Products
January 18, 2013 From Marketing Pilgram
There's nothing like a friendly punch in the gut between competitors nowadays is there? We'll cut to the chase. In an interview with Wired (hat tip to cnet), part of the interview with Google CEO Larry Page reads as follows:
 
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Google Launches Zavers Digital Coupon Service
January 16, 2013 From Search Engine Watch
Google has launched a new digital coupon service called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers boost loyalty and increase shopping cart size and offer redemption rates.
 

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