How can a small startup compete with a much larger sports media powerhouse? Is it the look and feel of the sites? The user experience? The quality of the articles? Not from my perspective. In fact, on the surface the sites look similar. Yet the self-proclaimed open source sports network BleacherReport.com is clearly growing faster than its much better known competitor. BleacherReport is steadily making headway and may soon match ESPN.com's traffic....
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11 Facebook Updates to Privacy and Timeline You Should Know
January 22, 2013
From Social Media Today
More changes in 2013? It's common for Facebook to undergo drastic (or silent) changes whether the users like it or not. The real question is, how ready are you when Facebook is determined to 'make the world more open and connected'? Have you made full use of the privacy and account settings to your advantage? Also, if you've been observant enough you should've discovered several improvements on the existing features to make them more visible and user friendly. Why not give this list a run-through and see if you missed any.
Crowdsourcing Rules for Super Bowl Ads
January 21, 2013
From USA Today
A cast of thousands. No, that's not the screen credit for the latest Hollywood blockbuster. It describes how many of this year's Super Bowl commercials are being woven together with a social media assist from consumers. Call it the Crowdsourcing Bowl. Super Bowl advertisers, including Pepsi, Lincoln, Pizza Hut and Doritos, all have reached out to the public via social media for help with their ads to air in the Feb. 3 game.