The visual web has arrived, and now brands like Volvo are figuring out what works for them. For Volvo, its image strategy revolves around the popular social network Instagram, now owned by Facebook. It's been active there for 18 months and has amassed 9,000 followers to the VolvoCarsUS account by posting a couple photos per week. Unlike other social networks where engagement strategies aren't about the product, all Volvo posts to Instagram are shots of its cars. Volvo photos get an average of 500 likes or more.
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After 2 Years of ‘Mobile First,’ Instagram Brings its Feed to the Web
February 6, 2013
From All Things D
Think of "mobile first" companies, and Instagram should top that list. It rose to prominence as one of the fastest-growing mobile-only companies over the past few years, and is now closing in on the 100 million active user mark. Kevin Systrom put it best: "Our focus on building out a mobile-only experience is a unique path that we've chosen for many reasons, most important of which is that Instagram, at its core, is about seeing and taking photos on-the-go," he wrote in a blog post on Tuesday. But now, a little over two years later, the mobile-centric app is beefing up its web presence.
The Instagram Super Bowl: 49ers vs. Ravens on Social Media
February 1, 2013
From Social Media Today
Finally, Super Bowl XLVII is right around the corner. In just a few days, the San Francisco 49ers will face the Baltimore Ravens in the
game that will crown this season's NFL champion. As both teams prepare to deploy their A-game on Sunday, another battle is being waged … on Instagram.