When Twitter first launched, a tweet was just text, 140 characters of it. Fewer than a text message. Twttr was so addicted to brevity, it didn't even have vowels. It's a far cry from the Twitter that's slowly been revealing itself over the last year or two - the Twitter that's not simply a technology platform but a media company that wants to become an empire.
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Nuts & Bolts - Case Study : SDAFF Tries Out the Third Screen
From Target Marketing
Leonardo Nam may have been featured in "He's Just Not That Into You," but he was sure into his role during the San Diego Asian Film Festival. Alerted through text message, about 100 festival attendees arrived to take turns sitting in a Toyota with the actor and record scenes for an online video.
Fortune 50 Companies Have Work to Do in Mobile, Study Finds
December 22, 2010
From eM+C Daily
Global communications firm Burson-Marsteller recently surveyed Fortune 50 companies on their use of mobile technology. The study found that while 62 percent of these companies do have a mobile website or application, there's still plenty of work to be done before they've optimized the channel's capabilities.