You heard social media networking was the key to an effective marketing campaign in today's digital world and jumped on the bandwagon. So, where are all those new customers and outstanding sales figures? Social networking, like everything else, has to be done correctly in order to be effective. Here are the most common mistakes companies make in social media, and how to take your suck to good luck....
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Only 18% of Top CEOs Are on Social Networks
January 15, 2013
From Mashable
Only 18% of the CEOs of the world's top 50 biggest companies by revenue have one or more social networking accounts, according to a study released Tuesday by global pr firm Weber Shandwick. By comparison, the firm conducted a similar study in 2010 and found that 16% of the top CEOs had at least one social networking account, suggesting that not much has changed in the past three years. Social networks like Facebook and Twitter may be gaining users at a quick pace, but at least one group continues to be hesitant about joining: CEOs.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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