Email marketing has been sneaky hot of late. In many ways it has experienced a healthy metamorphosing into part of a long-promised broader digital marketing arsenal focused on what matters most for the majority of businesses: making money. New and growing businesses are stealth in how they embrace email. You will hear marketing automation, cloud-based marketing platforms, digital messaging, CRM, and the like, but the companies valued highly and/or raising a ton of money or being acquired feature email front and center. I'm talking about ExactTarget, Pardot, Eloqua, HubSpot, Infusionsoft, and the list goes on....
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Post-Holiday Email Marketing Tips and Tricks
January 8, 2013
From eM+C Weekly
The strong push of the holiday season beginning in October can leave consumers with an email marketing hangover by January, so it's important to ensure that list fatigue doesn't derail your hard work. With a few smart strategies you and your customers can enjoy repeat business and great deals all year long.
Email Marketing Approaches Advance in 2013
January 7, 2013
Email marketing experience is a vital requirement for a successful career in digital marketing, in my opinion. You learn to fail, you learn to test, you learn how to prioritize and, most importantly, you learn that iteration is what moves the needle. You also learn to do it all: copy, creative, HTML, landing pages, program management, project management, communication planning, etc. Some of the best marketers I know began in email marketing and CRM. It's a vital discipline.