eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

Why Your Brand Needs Email Smarts More Than Ever in 2013

January 10, 2013
Get the Flash Player to see this rotator.
 
Email marketing has been sneaky hot of late. In many ways it has experienced a healthy metamorphosing into part of a long-promised broader digital marketing arsenal focused on what matters most for the majority of businesses: making money. New and growing businesses are stealth in how they embrace email. You will hear marketing automation, cloud-based marketing platforms, digital messaging, CRM, and the like, but the companies valued highly and/or raising a ton of money or being acquired feature email front and center. I'm talking about ExactTarget, Pardot, Eloqua, HubSpot, Infusionsoft, and the list goes on....

 

Companies Mentioned:

More Suggested Content:

Rick Faulk
Post-Holiday Email Marketing Tips and Tricks
January 8, 2013 From eM+C Daily
The strong push of the holiday season beginning in October can leave consumers with an email marketing hangover by January, so it's important to ensure that list fatigue doesn't derail your hard work. With a few smart strategies you and your customers can enjoy repeat business and great deals all year long.
 
Email Mailbox
Email Marketing Approaches Advance in 2013
January 7, 2013 From MediaPost
Email marketing experience is a vital requirement for a successful career in digital marketing, in my opinion. You learn to fail, you learn to test, you learn how to prioritize and, most importantly, you learn that iteration is what moves the needle. You also learn to do it all: copy, creative, HTML, landing pages, program management, project management, communication planning, etc. Some of the best marketers I know began in email marketing and CRM. It's a vital discipline. 
 

SPONSORED CONTENT

MORE ON EMAIL MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: