When Barack Obama
won the 2008 presidential election, he tweeted: "We just made history … All of this happened because of you." It was one of the moments which led pundits to compare him to John F. Kennedy
in the way both embraced the new technologies of their respective eras to get them to the White House. If JFK was the first ever television president, they said, then Obama was the first Twitter president....
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Political Parties Suck at Managing Email Marketing Campaigns
October 25, 2012
From Business 2 Community
Return Path recently put out a great infographic about the use of email marketing by both political parties during the 2012 presidential election. The results are interesting and somewhat funny. Both candidates use email marketing strongly, but differently. Take a look at how:
Social Media Transforms Debate Viewership
October 12, 2012
From VOA News
Computers and mobile devices are transforming the speed and means by which voters get information about candidates. Social media sites like Twitter and Facebook are steadily replacing traditional sources as the delivery method of choice for a generation of new voters. As she gears up for this year's election, Center College student Kelly Bolton, who's on the campus of the vice presidential debate, is getting political updates not from television or traditional news sources, but instantly, through her phone.