Socialbakers, a provider of social media analytics, yesterday released Facebook data that changes the rankings of the top U.S. pages according to number of fans. Recently made available to developers, Facebook Local Page Ranks breaks down the total number of fans by country and allows for comparison with Facebook pages. While this information was once restricted to the admin section of a company's own Facebook page, Socialbakers now offers the market's first analytical tool which enables brands to access the data and benchmark themselves against other brands, creating a new metric for social media success....
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What Facebook Paid Messages Could Mean for Brands
January 11, 2013
From eMarketer
In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee of $1 per message. Although the service is early in the testing phase, it holds potential to alter the messaging function for both brands and consumers alike. According to a December study by AYTM Market Research, 26% of surveyed US Facebook users reported sending and receiving messages often. Moreover, 35% said they sometimes used the messaging feature.
Facebook Rolling Out Timeline Changes, Including Redesign
January 10, 2013
From Chicago Tribune
Ready or not, changes are coming soon to your Facebook Timeline. According to chatter on social media, the party has already started in New Zealand and parts of Europe. Based on these reports, here's a sneak peek at some of what you can expect.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
