Marissa Mayer is keeping busy, and it looks like she's going strong versus Google. In a deal whose details remain undisclosed, Yahoo acquired video chat startup OnTheAir to bolster its mobile capabilities, but, more realistically, to compete with Google+ Hangouts....
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How Marketers Can Benefit From Email Database Services
December 3, 2012
From eM+C Daily
Performed by an experienced and ethical provider in the most conservative fashion, email appending can provide the highest return on investment of any marketing program you undertake. Use a reputable provider with sophisticated technology and expertise to hygiene your results backed up by an opt-in permission pass to confirm consent.
Marissa Mayer on Mobile and Why Yahoo Banned BlackBerrys
November 29, 2012
From AdAge
Marissa Mayer gave a rare public interview (albeit behind closed doors) since becoming CEO of Yahoo to
Fortune's Pattie Sellers Tuesday night. Not surprisingly, mobile was a huge focus of the conversation. Mayer explained what she sees as Yahoo's opportunity, and why the company is purging BlackBerrys from the building in favor of iPhones, Android and Windows phones. "We have a terrific set of assets on the web; they are all the things that people want to do on their mobile phones," she said.
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