With over a billion Facebook users worldwide, everyone's life has been touched in some way by social media. The question, however, is how brands can best leverage this medium. With Gartner predictingthat half of all web sales will come from social and mobile by 2015, we must learn how to judge the value of social media. Everything from final sale attribution, to number of touch points, to social's influence on various aspects of the marketing and sales funnel, plays a role in companies benefiting from and measuring the results of social media....
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2012 was a pivotal year for online marketing. SEO stopped being a series of tricks. Social media marketing matured into brand community building. Online content became a integral part of the buying process. Data became so meaningful that it's impossible to make strategic marketing decisions without it. - in fact, NPR says that "big data" should be the word of the year. Like keeping up with the latest cell phone technology each year, your marketing strategy needs to evolve as well, so start the year right with the following resolution...
How to Integrate Pinterest Into Your Emails
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