A woman is facing a $750,000 defamation lawsuit and has been ordered to alter a negative Yelp review of a home contractor after police found that her claims didn't add up. Dietz Development is claiming that Jane Perez's scathing review has cost them new customers and, on Wednesday, a judge ordered a preliminary injunction for her to edit the post. Yelp and legal critics are worried that Strategic Lawsuits Against Public Participation (SLAPP)-related lawsuits could chill free speech, but business owners say that legal intervention is necessary in an age when online reviews can make or break a company.
More Suggested Content:
Yelp Outs 8 Businesses it Caught Trying to Buy Reviews
October 18, 2012
From Search Engine Land
Yelp is now showing "Consumer Alert" warning messages on the profile pages of eight businesses that it says it caught in a sting operation trying to buy reviews. As The New York Times
reports, Yelp conducted a sting operation in which one of its employees pretended to be an "Elite" reviewer and responded to review solicitations on craigslist.
What the New iPhone 5 Means for Marketers
October 3, 2012
From eM+C Weekly
The iPhone 5 new feature announcements along with the iOS 6 operating system upgrade have left many talking about the additions, changes and, most importantly, their implications. For marketers, while there's no single game-changing feature, the iPhone 5/iOS 6 launch is a clear signal to any holdout marketers that we've now reached a point where the need for mobile strategy can no longer be ignored.