Most online marketers spend the year quietly preparing for this make-or-break time, when searches, conversion rates and sales surge. Some companies (e.g., selling expensive equipment or complex enterprise software B-to-B) actually see leads decline in December. For the rest of you, it's vital to be firing on all cylinders. The majority of the groundwork for a successful holiday marketing campaign should have been laid months (even years!) ago.
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Infographic: Bloggers Drive Holiday Sales
October 31, 2012
From Clever Girls Collective
We recently surveyed social media-savvy women in the Clever Girls Collective network about their 2012 holiday shopping plans to understand how and when social media influences their purchasing decisions. We pulled together the results in our Social Media and the Holiday Shopper infographic. The results won't be a surprise to any of our network members who create content (written or visual) to help our clients tell their brand stories.
Which Mobile Channel Will Reign This Holiday Season?
October 29, 2012
From Mobile Marketer
This holiday season marketers are going to be using different mobile channels such as QR codes, mobile advertising, SMS and applications to drive in-store traffic, engagement and sales. However, which one will lead the pack? Mobile has changed over the years. Retailers such as Target and Starbucks are using mobile to interact with consumers on a deeper level.