Connect
Follow us on
Advertisement
 

Your Holiday PPC Strategy for 2012: Yes, It's Changed

November 2, 2012
Get the Flash Player to see this rotator.
 
Most online marketers spend the year quietly preparing for this make-or-break time, when searches, conversion rates and sales surge. Some companies (e.g., selling expensive equipment or complex enterprise software B-to-B) actually see leads decline in December. For the rest of you, it's vital to be firing on all cylinders. The majority of the groundwork for a successful holiday marketing campaign should have been laid months (even years!) ago.
...

 

More Suggested Content:

Infographic Wordle
Infographic: Bloggers Drive Holiday Sales
October 31, 2012 From Clever Girls Collective
We recently surveyed social media-savvy women in the Clever Girls Collective network about their 2012 holiday shopping plans to understand how and when social media influences their purchasing decisions. We pulled together the results in our Social Media and the Holiday Shopper infographic. The results won't be a surprise to any of our network members who create content (written or visual) to help our clients tell their brand stories.
 
mobile advertising image
Which Mobile Channel Will Reign This Holiday Season?
October 29, 2012 From Mobile Marketer
This holiday season marketers are going to be using different mobile channels such as QR codes, mobile advertising, SMS and applications to drive in-store traffic, engagement and sales. However, which one will lead the pack? Mobile has changed over the years. Retailers such as Target and Starbucks are using mobile to interact with consumers on a deeper level.
 

SPONSORED CONTENT

MORE ON SEARCH >>

FROM THE BOOKSTORE

Is fundraising fun for you? Are your board members beating down your door with new donors that are ready to make a gift? If that’s not your reality yet, Ask Without Fear! by author, speaker, and fundraising expert Marc A. Pitman is for you!In plain English, Marc:Reveals how to take the fear out of asking for – and getting – large gifts!Explains in a step-by-step, easy to remember process how to building authentic relationships with your donors – and help them connect with your cause in the way that matters most to them!Identifies time-tested research tools to help you plan your fundraising campaign and get to know your donors, and more! Ask Without Fear!

Is fundraising fun for you? Are your board members beating down your door with new donors that are ready to make a gift? If that’s not your reality yet, Ask Without Fear! by author, speaker, and fundraising expert Marc A. Pitman is for you!In plain English, Marc:Reveals how to take the fear out...

ORDER NOW

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: