YouTube is releasing an app for the Wii, the company announced Thursday, extending the portfolio of video services available on Nintendo's new console. According to a news release from the Google-owned service, YouTube's app will first be available in the United States and will be a free download for all Wii owners. The app is built to work with the Wii remote....
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YouTube Helps Retailers Embrace Shoppable Video
November 14, 2012
From AdAge
For retailers looking to close the loop between video views and sales, Google's YouTube is making its content shoppable. YouTube's external annotations technology is currently in beta but that hasn't stopped enterprising fashion brands like Juicy Couture and Asos from using it to create shoppable videos. So-called shoppable videos have been around a while, but as execs from YouTube and Juicy both admit, it's been a bit clunky. In some versions, related products scroll alongside the video, but actually purchasing the product required a number of clicks.
Facebook Experiments With Ranked Comments
November 14, 2012
From Social Media Today
On Monday, Facebook began testing a change to the comments format on brand and subscriber pages, with comments that generate the highest level of engagement rising to the top of posts. YouTube has a very similar comments system, where the comments on videos which receive the most likes are featured at the top of the comments list. In the case of Facebook's ranked comments, not only will likes promote comments, but hides will also demote them, the most unpopular comments falling to the bottom.
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