For retailers looking to close the loop between video views and sales, Google's YouTube is making its content shoppable. YouTube's external annotations technology is currently in beta but that hasn't stopped enterprising fashion brands like Juicy Couture and Asos from using it to create shoppable videos. So-called shoppable videos have been around a while, but as execs from YouTube and Juicy both admit, it's been a bit clunky. In some versions, related products scroll alongside the video, but actually purchasing the product required a number of clicks....
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YouTube to Pull the Plug on at Least 60% of its Programming Deals
November 12, 2012
From All Things D
YouTube has helped fund about 160 "channels" as part of a new strategy to make the video site more TV-like. And just like the TV world, YouTube isn't going to renew all of last season's programs. This week, Google's video site will start offering new contracts to some of the channel programmers/creators it signed up in the last year, but not all of them. YouTube figures it will end up reinvesting in up to 40 percent of its original channels by the time the renewal process is done.
6 YouTube Tools and Tips For Social Media Success
November 9, 2012
From Social Media Today
It seems that YouTube gets overlooked as a social network despite the fact that it's the most popular of the video-sharing sites (Vimeo is second). In fact, 72 hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. YouTube, like Google, has tons of free information to help your company succeed at online video. In fact, YouTube gives marketers everything they need to succeed as video creators. The good news is that YouTube is constantly making changes to make the service better.
Marketing Manifesto
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
