eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

YouTube Pushes Holiday Sales Into Shoppable Video Ads

December 4, 2012
Get the Flash Player to see this rotator.
 
Google is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just before the holiday season is being adopted by brands, particularly fashion and retail, to drive in-stream sales. Shoppable video is still in its infancy, but trends in online behavior and new shopping patterns are leading to a greater focus on the medium. Marketers have always had an eye out for sales through video content, but the path has largely been elusive. Google wants to change that by embedding clickable ads into products displayed on videos. ...

 

Companies Mentioned:

More Suggested Content:

YouTube logo
YouTube Pushes Holiday Sales Into Shoppable Video Ads
December 4, 2012 From ClickZ
Google is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just before the holiday season is being adopted by brands, particularly fashion and retail, to drive in-stream sales. Shoppable video is still in its infancy, but trends in online behavior and new shopping patterns are leading to a greater focus on the medium. Marketers have always had an eye out for sales through video content, but the path has largely been elusive. Google wants to change that by embedding clickable ads into products displayed on videos. 
 
Social Media Customer Service
The Social Commerce Attribution Problem: Twitter Refers No Black Friday Traffic
November 28, 2012 From TechCrunch
Twitter and Facebook usually aren't the last click before an e-commerce buy, but that doesn't mean they didn't inspire or influence the purchase. Yet IBM's Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent to retailers’ sites. To lure advertisers and e-commerce integrations, social networks have to show it's not Google driving every sale.
 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: