Google is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just before the holiday season is being adopted by brands, particularly fashion and retail, to drive in-stream sales. Shoppable video is still in its infancy, but trends in online behavior and new shopping patterns are leading to a greater focus on the medium. Marketers have always had an eye out for sales through video content, but the path has largely been elusive. Google wants to change that by embedding clickable ads into products displayed on videos. ...
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YouTube Pushes Holiday Sales Into Shoppable Video Ads
December 4, 2012
From ClickZ
Google is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just before the holiday season is being adopted by brands, particularly fashion and retail, to drive in-stream sales. Shoppable video is still in its infancy, but trends in online behavior and new shopping patterns are leading to a greater focus on the medium. Marketers have always had an eye out for sales through video content, but the path has largely been elusive. Google wants to change that by embedding clickable ads into products displayed on videos.
The Social Commerce Attribution Problem: Twitter Refers No Black Friday Traffic
November 28, 2012
From TechCrunch
Twitter and Facebook usually aren't the last click before an e-commerce buy, but that doesn't mean they didn't inspire or influence the purchase. Yet IBM's Black Friday report says Twitter delivered 0 percent of referral traffic and Facebook sent just 0.68 percent to retailers’ sites. To lure advertisers and e-commerce integrations, social networks have to show it's not Google driving every sale.
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