A new chapter in online video is about to begin. YouTube is prepping to launch paid subscriptions for individual channels on its video platform in its latest attempt to lure content producers, eyeballs and advertiser dollars away from traditional TV, according to multiple people familiar with the plans....
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4 Twitter Ad Essentials
January 17, 2013
The Associated Press (AP) is accustomed to writing headlines, but it recently made some of its own when it launched a new ad campaign on Twitter. The ads weren't designed to promote the AP, but Samsung. And both parties circumvented Twitter's ad service to buy and place them. Given that the @AP feed has over 1.5 million followers, it's an attractive advertising opportunity for a consumer brand. Still, some objected to the deal, saying it showed a lack of "journalism ethics" by blurring the line between editorial and advertising (AP did clearly label the post "Sponsored Tweet").
5 Ways to Use Pinterest for Effective Video Marketing
January 15, 2013
Even the most reluctant social media participant can't have failed to have notice Pinterest's impact over the past 12 months. However, you'd be wrong if you continued to buy into the misconception that it's just all pictures of wedding plans and cupcake designs. Pinterest is now the fourth largest source of traffic after Google, direct traffic and the ubiquitous Facebook and is continuing to grow exponentially. In fact, it drives more referral traffic than YouTube, LinkedIn and Google+ put together. It's time to start taking this site very seriously.