You only have a few days left before Christmas and still need to make your numbers. So what should you do? Here are a few ideas on how you can still add some juice to your e-mail punch before the holiday season ends.

Read Full Story   |   E-mail This Story

In today's economy — where consumers carefully monitor their spending — developing and maintaining a loyal customer base is essential. Your business must be the first one your customers think of when they need the products or services you offer.

Read Full Story   |   E-mail This Story

American businesses won't cut quite everything amid economic concerns. They'll continue to invest in key online marketing programs such as e-mail and search engine marketing in the coming year.

Read Full Story   |   E-mail This Story

"With the global economy in a tailspin, marketers are increasingly being asked to do more with less. As a result, email has never looked better when it comes to delivering a high ROI for your marketing investment. Why? Minimal sending costs, instantly available performance metrics and the potential for huge revenue, relationship building and branding gains."

— Dec. 15, "How Non-profits Can Profit from Email Marketing Even in a Down Economy," posted by Margaret Farmakis, Return Path's Email Marketing Water Cooler blog