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3 Things You Need to Know About Facebook's Open Graph

September 9, 2010 By Lisa Wehr
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Facebook's Open Graph protocol provides marketers with significant opportunities, which makes even the king of search, Google, feel threatened. Open Graph has accounted for great changes in the world of search marketing, benefiting the e-commerce industry. Understanding the dynamics of Open Graph will give marketers leverage in the competitive e-commerce arena.

The components of Open Graph may seem overwhelming at first. But since it's advancing e-commerce, it’s vital to enable your website for Facebook’s new platform. Here are three reasons why:

1. Open Graph goes beyond Facebook. Open Graph allows users to share content beyond the social network. The more than 500 million Facebook users constantly rave about brands, products and services. As reported by Search Engine Watch, more than 1.5 million pieces of content are shared each day on Open Graph.

Since Facebook users are no longer limited to sharing only on the social network, they have a bigger canvas (the entire web) to provide reviews and recommendations on. As users embrace the ability to share beyond Facebook, they’re becoming stronger consumers and acting as influential marketers, sharing your products across the web.

2. Facebook welcomes search. Yes, we’ve all searched for friends within Facebook’s search field. But how about restaurants or boutiques? Facebook is nearing search engine strength. Soon, users will be able to use Facebook’s search as though they were googling something. As the social network introduces and grows search, marketers will be thrown an abundant amount of opportunity.

Facebook is one of the most trafficked websites out there; once users are able to successfully search for local businesses, services and brands, you can bet they will be less inclined to search on Google. Facebook is making it a seamless experience for consumers to navigate between its network and your e-commerce site, cutting out the hassle of having to go elsewhere to find and purchase products.

3. Goodbye to pushing, hello to pulling. For years marketers have pushed brand messages onto target audiences, but with Facebook’s user profiles and the loaded demographics they contain, marketers can deliver what consumers desire. Open Graph has created semantic search — decoding the meaning of what users want without having them specifically ask for it.

 

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FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

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Global Fundraising: How the World is Changing the Rules of Philanthropy: Organized into thematic chapters—a mixture of geographic and topical issues—it places North American philanthropy in a wider contextIt features a companion website with a variety of online tools and materialsThe book includes contributions by international leading experts Matt Ide, Mair Bosworth, Usha Menon, Anup Tiwari, Paula Guillet de Monthoux, Angela Cluff, Norma Galafassi, Mike Muchilwa, Tariq Cheema, Lu Bo and Nan Fang, Masataka Uo, Chris Carnie, Sean Triner, Andrea McManus, Marcelo Inniarra, Ashley Baldwin, Rebecca Mauger, YoungWoo Choi, R.F. Shangraw, Jr., Sudeshna Mukherjee, and Anca Zaharia. Global Fundraising: How the World is Changing the Rules of Philanthropy

Global Fundraising: How the World is Changing the Rules of Philanthropy: Organized into thematic chapters—a mixture of geographic and topical issues—it places North American philanthropy in a wider contextIt features a companion website with a variety of online tools and materialsThe book includes contributions by international leading experts Matt Ide, Mair...

ORDER NOW

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

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