eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

Age, Gender Contributes to Likes Versus Clicks Debate

September 15, 2011
Get the Flash Player to see this rotator.
 

Facebook agency SocialCode found that younger consumers tend to click the social media platform's "Like" button more often than their elders, who are more likely to click on a Facebook ad. The findings are mainly due to the premonition that younger Facebook users tend to be more comfortable with social media.

The study analyzed Facebook ads for 50 SocialCode clients over a 10-month span ending in August. It found older consumers’ (50-years-old and up) clickthrough rates for Facebook ads increased 0.033 percent in that time period, whereas the ad clickthrough rate was 0.026 percent for consumers between the ages of 18 and 29. However, once older consumers click on a Facebook ad, they're then more likely to like the brand.

Here are some more results from the study:

  • 18-year-olds to 29-year-olds and 40-year-olds to 49-year-olds click like 40 percent of the time;
  • consumers between the ages of 30 to 39 have a like rate of 38 percent; and
  • only 36 percent of users over the age of 50 click the like button.

Not only is age a factor, but gender plays a role in whether a consumer will click on a Facebook ad. The study revealed that women are more likely to click on an ad on Facebook. However, both men and women are equally as likely to like a brand after they've clicked on an ad. The average ad clickthrough rate for women is 0.029 versus 0.026 for men. Among those who clicked on a Facebook ad, 39 percent of women liked the brand versus 38 percent of men.


 

SPONSORED CONTENT

MORE ON INTERNET MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: