Here's a look at a few key takeaways — and fun perspectives — via tweets sent during eMarketing + Commerce's All About eMail Live! conference, which took place on Jan. 31 in Atlanta:
"Nothing in email marketing works 100% of the time. Mixing it up is the key. Dela Quist, #eLive13"
"Dig as deep as you can, measure as much as you can, then react according to the metrics. Justin Rondeau, Which Test Won, #eLive13"
"Showing is better than telling (begging). Icons in emails is no longer enough. #eLive13"
"Just adding a Share button to your emails isn't integration. Give them something special to share. Andrew Kordek, #eLive13"
"Focus on how to be social in email, rather than how email integrates with social #elive13 #theCollective"
"Collect user data that you can actually use. If you're not going to use it, don't collect it. David Daniels #eLive13"
"Ignore Droid users at your peril. A fully Apple strategy will leave a large market outside. via @SimmsJenkins #eLive13"