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Astute Solutions Manages Social Media Relationships With Astute SRM

March 31, 2011
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Company: Astute Solutions, a firm that leverages customer service as a strategic application

Product/Service: Astute Social Relationship Management (SRM), a comprehensive social CRM solution

What it Does:
Advances social media management by integrating extensive monitoring, analysis, management and engagement capabilities. Astute SRM leverages detailed, real-time intelligence about customers, prospects and competitors to improve messaging, targeting, search engine optimization and positioning. By being able to monitor social media conversations, Astute SRM can gauge the volume of buzz around product launches and campaigns.


 

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