Astute Solutions Manages Social Media Relationships With Astute SRMMarch 31, 2011
Company: Astute Solutions, a firm that leverages customer service as a strategic application
Product/Service: Astute Social Relationship Management (SRM), a comprehensive social CRM solution
What it Does: Advances social media management by integrating extensive monitoring, analysis, management and engagement capabilities. Astute SRM leverages detailed, real-time intelligence about customers, prospects and competitors to improve messaging, targeting, search engine optimization and positioning. By being able to monitor social media conversations, Astute SRM can gauge the volume of buzz around product launches and campaigns.