BlueConic Monitors Social Conversations for EngagementMay 5, 2011
Company: GX Software, a global provider of online marketing software
Product/Service: BlueConic, a customer-driven online engagement tool
What it Does: Allows marketers to engage in individual dialogues through social and mobile channels in order to increase engagement and customer lifetime value. BlueConic also uses corporate and e-commerce sites, blogs, forums, self-service portals, and campaign sites to learn from and interact with individual visitors to deliver a unified experience in order to increase customer engagement through these same channels.