Follow us on

Christmas Comes Early for Online Marketers … Every Year

October 9, 2012 By Marc Poirier
Get the Flash Player to see this rotator.

Christmas comes but once a year, but the preparation period for marketers should last all year long. Here are five tips that will help you be prepared to reach customers and prospects at the times when they're most ready to make a purchase:

1. Define your message. In any advertising campaign, at any time of year, the right words to use are the ones that speak to your target audience in the clearest possible way, advising them of the benefits of using your product or service. In an online marketing campaign, it starts with the message that generates the click, then carries over through to the conversion page. Ensure that your message is cohesive throughout and that you're plainly and simply giving consumers a reason to buy.

2. Define the time. One of the best tools that an online marketer can use to define the peaks and valleys of their marketing efforts is Google Trends. This works great for display advertising, as I've found that interest in particular topics directly correlates with clicks that generate conversions on display campaigns. Knowing when to turn up the heat gives you a great advantage over your competitors.

3. Train your pay-per-click campaigns. This is also especially important with display advertising campaigns, but applies to search efforts as well. You want to have your campaigns trained and running smoothly well in advance of the season you're targeting to ensure that you're getting the most out of it. If your campaigns are already running smoothly and you've given them the opportunity to gather enough data to be effective, you'll be way ahead of the curve and ready to reach your audience when the busy season hits.

4. Define your metrics. Success in every marketing campaign is defined differently; it's up to you to know what the metrics are that will define success in your venture. Some campaigns may revolve directly around sales, while others will be lead generation or branding exercises. Know the metrics that are important to you and take the time to refine your methods of analyzing those metrics before jumping full-swing into any seasonal campaign.

5. Test and refine. Part of training any campaign to be successful is testing the results. Your tests throughout the year will help you to refine your advertising campaigns, enabling them to be ready for seasonal changes. When you get into the thick of it during the holiday season, you'll have a clear idea of what creative and landing pages are reaching your audience, then you can then alter them to suit the season's requirements. Be ready to examine and refine your campaigns based on their results and your predefined metrics.

When it comes down to it, seasonal cycles need to be addressed long before they happen, and you need to have a good handle on your online campaigns well ahead of time. Remember that most alliterative of advice: proper planning and preparation prevents poor performance.

Marc Poirier is the co-founder and chief marketing officer at Acquisio. 


Companies Mentioned:





<i>"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."</i> -- from <i>The Ultimate Guide to Email Marketing</i> 

It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. 

From the first six months of 2010 to the first six months of 2011 alone, there was a nearly 21 percent increase in email volume! The average number of emails received per day in the first six months of 2010 was 472, and during the first six months of 2011, the daily average increased to 571. Marketers are having success with their email campaigns and using it more and more.

That being the case, your email marketing campaign needs all the attention it can get, and knowing what works and what doesn't is the best way to start. That's where "The Ultimate Guide to Email Marketing" comes in. 

The Guide is brought to you by the email marketing experts at DMIQ and their extensive research into one of the largest email campaign archives in the industry. On top of latest trends, it features 19 best practice chapters from today's email marketing thought leaders. You will learn how to create a relevant email program to nurture leads and drive sales, how to best use call-to-action visuals in your emails, and how to use social email to improve marketing effectiveness.

You’ll also learn:

•	Email Marketing Trends in 2011
•	Best Practices in Writing Subject Lines
•	The Strategy (and Tricks) for Improving Open Rate and Response
•	6 Tests to Improve Email Program Results
•	5 Best Practices for the Gangbusting Email Campaign
•	Best Practices for Improving Email Performance
•	6 Ways to Make Your Emails Mobile-Ready
•	Email Branding — The 16 Most Effective Strategies
•	11 Best Creative Practices for B-to-B Email Marketing
•	The Keys to Developing a Successful E-newsletter
•	How to Determine Your Customers’ Email Content Tolerance
•	How Email Marketers Can Optimize the Social Media Opportunity
•	…Just to name a few!

This comprehensive report also offers three in-depth case studies, so you can see practical examples of how these methods worked for real-life businesses. "The Ultimate Guide to Email Marketing" is an essential tool for any business that ever sends an email. 

<b><u>100% Money-Back Guarantee</b></u>

Your order is risk-free. If you are not completely delighted with “The Ultimate Guide to Email Marketing,” notify us within 30 days for a complete credit or refund, no questions asked.

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ ( is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

Note: You must have Adobe Acrobat Reader in order to read The Ultimate Guide to Email Marketing, which is in PDF format. The Ultimate Guide to Email Marketing

PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true....




Click here to leave a comment...
Comment *
Most Recent Comments: