eBeat
January 2008
“I worry that enterprise 2.0 applications are too specific. All I hear are debates about collaboration tools. Wiki? Blog? Discussion forum? Collaboration doesn’t really work if we can’t figure out where our team is collaborating. I think social media plays a big role here too. Things like Facebook are exciting, but we have to be really careful not to just clone those apps for the enterprise.”
“Today, it’s critical for marketers to understand their customers’ buying preferences — how they shop, when they shop, the relationship between online/offline shopping — in order to win a share of an increasingly limited shopping budget. This 360-degree view of the customer is how top companies understand, react and respond to buying patterns in a way that dramatically increases customer satisfaction and drives growth.”
— Janine Popick, CEO/co-founder, VerticalResponse Inc.
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