eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Connect
Follow us on
Advertisement
 

How Google Caffeine Gives Search a Kick

July 15, 2010 By Janet Driscoll Miller
2
Get the Flash Player to see this rotator.
 

Google recently announced the release of its long anticipated Caffeine algorithm. But what does Caffeine really mean? How does it change search engine optimization?

What's Caffeine?
The good news is that for all of the anticipation about the potentially devastating effects of Caffeine on existing search results, its release for the most part had minimal impact on rankings. Google defined the Caffeine update in this June 8 blog post:

"Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before."

In other words, Caffeine simply incorporates faster indexing capabilities to promote fresh content more quickly than before.

How does Caffeine change SEO?
Because Caffeine affects the indexing speed rather than how web pages are ranked, it fortunately doesn’t change much of the SEO tactics you're already doing. However, as always, websites with barriers to indexing will continue to have issues under Caffeine. Be sure that your website is indexable and uses XML Sitemaps to encourage Googlebot to index more content on your site more often.

How can you take advantage of Caffeine?
First, if you don’t have a blog, get one! As Google mentions in its description, Caffeine’s goal is to index news-related content faster. Most corporate websites, however, have little news-related content. That’s where a blog comes in. A blog provides companies with a mechanism to create fresh, newsworthy content regularly.

Next, if you’re not doing so already, start monitoring your social media efforts. Specifically, monitor Google Insights for Search for hot, trending topics regarding your brand name, your competitors and your keywords. When you see a spike in searches, it’s time to jump into action.

 

Companies Mentioned:

2

SPONSORED CONTENT

MORE ON SEARCH >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:
Jack Darrington - Posted on June 10, 2011
Janet, thanks for this info. I'm always trying to learn what I can about SEO and there's some great stuff here. I actually work in SEO and I'm fairly new to the game. I know all about link building and keywords and the like, but no one has really taken the time to explain to me what exactly a xml sitemap generator does and how it relates to everything else. Any resources you could point me to?
Stephanie Sammons - Posted on July 23, 2010
Great article Janet and further evidence of why having a blog is imperative for professionals! I saw you speak at PubCon Dallas and always enjoy your insights.
Click here to view archived comments...
Archived Comments:
Jack Darrington - Posted on June 10, 2011
Janet, thanks for this info. I'm always trying to learn what I can about SEO and there's some great stuff here. I actually work in SEO and I'm fairly new to the game. I know all about link building and keywords and the like, but no one has really taken the time to explain to me what exactly a xml sitemap generator does and how it relates to everything else. Any resources you could point me to?
Stephanie Sammons - Posted on July 23, 2010
Great article Janet and further evidence of why having a blog is imperative for professionals! I saw you speak at PubCon Dallas and always enjoy your insights.