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Michael Guzzi, director of electronic product development at Merriam-Webster, talks with eM+C editor-in-chief Melissa Campanelli

March 24, 2008 By Melissa Campanelli
Michael Guzzi of Merriam-Webster discusses best practices in search engine optimization (SEO) for online publishers at the 2008 Publishing Business Conference & Expo in New York.

 

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Powered by the Email Campaign Archive, www.emailcampaignarchive.com According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of $43.62 for every dollar spent on it in 2009. Thanks to this tremendous success, email marketing is on the rise …...

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