'News,' 'Party' Most Popular Words Used in E-mail Subject Lines
June 5, 2009
The two most popular terms used in subject lines are "news" and "party," according to the June 2009 Email Marketing Metrics Report from MailerMailer, an on-demand e-mail list management provider.
Rounding out the 10 most popular terms in subject lines are, according to the report:
- newsletter;
- free;
- night;
- sale;
- .com;
- update;
- holiday; and
- week.
The ninth biannual report includes performance data from more than 300 million e-mails in 21 different industries between July 2008 and December 2008.
Other findings from the report include the following:
- 32.6 percent of all e-mail opens occurred within the first two hours, compared to 29.6 percent six months prior;
- click rates held steady, rising by 0.08 percent in the second half of 2008;
- more e-mails are reaching recipients' inboxes; and
- religious/spiritual e-mails have the highest open and click rates compared to other industries.
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