New Arrival : Platform-A Releases Ad Optimization Solution for iPhone Users
September 11, 2008
Company: Platform-A, AOL's digital advertising business.
Product/Service: An ad optimization solution for targeting advertising to iPhone users.
What it does: Offered through Third Screen Media, Platform-A's mobile ad-serving platform and network, the solution detects and delivers optimized ads on iPhones browsing the Web, according to Platform-A.
When an iPhone user is browsing sites within the Third Screen Media mobile network, the Advertising.com Web network or any of AOL's media properties, Third Screen Media's targeting technology will serve an ad specifically optimized for viewing on an iPhone. In addition to optimizing ads for the iPhone, Third Screen Media can redirect iPhone users to special versions of marketers' sites that are optimized for the iPhone experience.
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