Connect
Follow us on
Advertisement
 
 

Promoting Mother’s Day is as Easy as 1, 2, 3

April 22, 2011 By Melanie Attia
Get the Flash Player to see this rotator.
 

For your third and final email campaign, send out a reminder letting everyone on your list know that there are only a certain number of days left before your shipping deadline, or offer last-minute gift ideas available at your store. You can also appeal to procrastinating shoppers with "final days" specials, delivery incentives and two-for-one “Mom and Me” coupons.

Don’t forget your fans
Be sure to add your Twitter, Facebook, LinkedIn and YouTube contact information in each email you send. Integrating your social media and email marketing efforts extends the reach of your messages to networks of influencers who can share this content. In turn, they'll endorse your messages to their network of friends, compelling them to subscribe to your list. This opens up new sales channels in a truly 21st century word-of-mouth campaign.

Melanie Attia is the product marketing manager at Campaigner, an email marketing service provider. Melanie can be reached at mattia@protus.com.


 

Companies Mentioned:

SPONSORED CONTENT

MORE ON EMAIL >>

FROM THE BOOKSTORE

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: