eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 

Promoting Mother’s Day is as Easy as 1, 2, 3

April 22, 2011 By Melanie Attia
Get the Flash Player to see this rotator.
 

For your third and final email campaign, send out a reminder letting everyone on your list know that there are only a certain number of days left before your shipping deadline, or offer last-minute gift ideas available at your store. You can also appeal to procrastinating shoppers with "final days" specials, delivery incentives and two-for-one “Mom and Me” coupons.

Don’t forget your fans
Be sure to add your Twitter, Facebook, LinkedIn and YouTube contact information in each email you send. Integrating your social media and email marketing efforts extends the reach of your messages to networks of influencers who can share this content. In turn, they'll endorse your messages to their network of friends, compelling them to subscribe to your list. This opens up new sales channels in a truly 21st century word-of-mouth campaign.

Melanie Attia is the product marketing manager at Campaigner, an email marketing service provider. Melanie can be reached at mattia@protus.com.


 

Companies Mentioned:

SPONSORED CONTENT

MORE ON EMAIL MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: