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New Arrival : Responsys Interact Campaign, is now embedded

June 25, 2009

Company: Responsys, a provider of on-demand e-mail and marketing automation solutions

Product/Service: The interface of Responsys' campaign management solution, Responsys Interact Campaign, is now embedded within select recommendation and targeting solutions

What It Does: Allows marketers to deliver contextual, behavioral-driven or personalized content, such as product recommendations based on like-minded customers and Web site behavior, or optimized copy and images based on real-time results of multivariate tests, into e-mail campaigns for a superior customer experience and greater marketing ROI. Responsys has partnered with Aggregate Knowledge, Baynote, Certona, Coremetrics, MyBuys, Omniture, Proclivity Systems, richrelevance and Strands for recommendation solutions, and Omniture for testing and targeting solutions.


 

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Powered by the Email Campaign Archive, www.emailcampaignarchive.com According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of $43.62 for every dollar spent on it in 2009. Thanks to this tremendous success, email marketing is on the rise …...

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