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New Arrival : SmarterStats Web site analytics tool

June 11, 2009

Company: SmarterTools, an information technology-management software company

Product/Service: SmarterStats, a Web site analytics tool

What It Does: Analyzes a site’s log files and delivers detailed Web site statistics for a single site or up to 30,000 sites across a distributed network.


 

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FROM THE BOOKSTORE

<i>Powered by the Email Campaign Archive, www.emailcampaignarchive.com </i> According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of $43.62 for every dollar spent on it in 2009. Thanks to this tremendous success, email marketing is on the rise … and increased volume means that marketers are faced with more and more competition resulting in overcrowded inboxes and frustrated, overwhelmed prospects. The challenge: How to break through the clutter and get your message opened and read within 3 seconds, for that’s how long your prospects allow before they hit the delete button. <b>“All About Email Creative” is here to help.</b> Through detailed analysis of hundreds of thousands of emails residing in the Email Campaign Archive (www.emailcampaignarchive.com), best-practice advice from industry experts, case studies and more, this groundbreaking report will give you the tools you need for success. Here are just a few of the take-aways that you will learn: • Month with the Highest Volume of Email • Day of the Week with the Highest Volume of Email • Time of Day with the Highest email Distribution • Top 20 Most Popular Words and Symbols in Subject Lines • Word with Highest Increase of Subject Line in Repeat Email • Top 10 Categories with Most Email Volume • Word Count Trends … What Could It Mean? • The One Single Tactical Move to Improve Email Response • Maximum Number of Characters in the Subject Line • How to Test Subject Lines • How to Avoid Junk Filters – the Trigger Words That Get You Trashed • Why you Should Pay More Attention to the “From” Line • Once Opened, What Should the Reader See Next? • 10 Steps to Getting Your Message Just Right • 5 Ways to Optimize the Email Preview Pane • How to Deal with Blocked Images • Web-Friendly Fonts and Font Sizes – What Are They? • The Top Reason People Unsubscribe from Marketing Messages • To Use Free or Not to Use Free … That Is the Question • 16 Most Effective Strategies for Email Branding • The Difference Between B-to-B and B-to-C Email Marketing • HTML or Text. Which Should You Use? • The list goes on … and on Filled with countless examples, more than 20 charts, several case studies, and privileged knowledge from top email marketers, “All About Email Creative” is must-reading for any marketer involved in email and cross-media campaigns. <b><u>100% Money-Back Guarantee</b></u> Your order is risk-free. If you are not completely delighted with “All About Email Creative,” notify us within 30 days for a complete credit or refund, no questions asked. <u>About DirectMarketingIQ</u> The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry. All About Email Creative

Powered by the Email Campaign Archive, www.emailcampaignarchive.com According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of $43.62 for every dollar spent on it in 2009. Thanks to this tremendous success, email marketing is on the rise …...

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