Company: StrongMail Systems, a provider of online marketing solutions for email and social media
Product/Service: The latest version of Strongmail Message Studio, the company's flagship email marketing solution
What It Does: Enables email marketers to launch campaigns that test multiple variations of content at one time, automatically determine the best-performing content based on predetermined criteria and optimize the remainder of the campaign to use the winning combination. It also allows marketers to track multistage sharing behavior across email, Twitter, Facebook, MySpace, blogs and other types of social media to identify the biggest brand advocates within their databases.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing