eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Connect
Follow us on
Advertisement
 

Men are More Active Social Shoppers, Study Finds

November 3, 2011
Get the Flash Player to see this rotator.
 

Performics’ 2011 Social Shopping Study found that men are more likely than women to conduct social shopping activities online. These activities include researching product information, reading reviews, comparing products, finding product availability, and getting store information via social networks and shopping and deal sites.

While the study indicates that men are more likely to be social shoppers than women, 87 percent of surveyed active social media users — both men and women — turn to e-commerce sites such as Amazon, eBay and brand websites to begin the process of researching products. Eighty-three percent of respondents said they go to these sites right before they commit to a purchase. Another 59 percent turn to social media directly after a purchase to share their experience with friends.

“Many people have integrated social media into all phases of the shopping process, particularly because Facebook is how they connect with friends on mobile devices and at home," said Dana Todd, senior vice president of marketing and business development at Performics, in a company press release. "We all do it — asking friends, family or colleagues to weigh in on a purchase or posting a great find.”

Researching products online while in a brick-and-mortar store is gaining in popularity too. Up to 50 percent of those surveyed said they've accessed a social media network (most notably Facebook) from inside a store, while 62 percent have performed product searches on their mobile device while in-store. Other notable findings from the study include the following:

  • 62 percent of respondents conduct competitive price searches while in retail stores;
  • 45 percent “check in” at stores;
  • 41 percent use search engines on their mobile phone to look for information;
  • 30 percent use barcode scanners to shop for prices;
  • 25 percent wait before buying in order to get feedback from social networks; and
  • of that 25 percent, 41 percent said they'll wait up to 10 minutes for feedback from social networks.

 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. The book includes current research on timely topics such as:  online vs. offline behavior online giving statistics demographicsbest practices in integrated fundraising, and more How to Write Successful Fundraising Appeals, 3rd Edition

To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. The book includes current research on timely topics such as:
online vs. offline behavior online giving statistics demographicsbest practices in integrated fundraising, and more...

ORDER NOW

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: