Top 5 Mistakes You Should Avoid in Internet MarketingOctober 2, 2012 By Sophia Myles
However, to make sure that consumers are actually seeing what you want them to see on the web, there are certain things you must take care of. Here are five of the most common mistakes brands make online and how to avoid them:
1. Not keeping track of what your competitors are up to. So, what's the most important thing that helps you determine your company's next move? If you think it's just the public demand that drives corporate decisions, then let me remind you of an old saying: Keep your friends close, but keep your enemies even closer. Yes, if you want your business to grow and succeed, don't make the mistake of being unaware of what your competitors are up to. Monitor their internet marketing strategies, including their social media efforts, and make sure you know where they're heading all the time. This can give you good ideas about how you can do your job better.
2. Being unaware of what's going on in the marketplace. Although you want to stand out from the crowd when it comes to offering distinctive products, it's a mistake not to keep up with the market trends. Here's an example of the once industry leader in photography, Kodak. There was a time Kodak made advancements and developed some of the most outstanding technologies in film making. However, at the end of the day it failed to keep up with changing trends and customer needs — e.g., evolving its business to leverage the extreme popularity of digital cameras. The results speak for themselves. By the time Kodak realized its mistake, the market had closed the door.
3. Not monitoring your web traffic. Another common mistake often made by businesses is neglecting visitors to their own websites. While you're busy monitoring your competitors, don't forget to keep track of the traffic coming to your own site. Use this data to answer questions such as who is visiting your website; how are they getting there; who are the ones actually converting into paying customers; and which of your online advertisements are generating the most traffic. Use analytics tools such as Google Analytics to fine-tune your ongoing internet marketing tactics.