New Arrival : YouTube Launches YouTube Insight
April 3, 2008
Company: YouTube, the division of Google that hosts online videos.
Product/Service: YouTube Insight, a free tool designed to allow those posting clips, including marketers, to YouTube to view detailed statistics about the videos uploaded.
What it does: The information YouTube is providing with the tool -- view count over time and views by country -- will help marketers see how often their videos are viewed in different geographic regions or how popular they are, relative to all videos in that market over a given period of time. The tool also will allow marketers to look at the lifecycle of videos to see how long it takes for a video to become popular and what happens to video views as popularity peaks.
Product/Service: YouTube Insight, a free tool designed to allow those posting clips, including marketers, to YouTube to view detailed statistics about the videos uploaded.
What it does: The information YouTube is providing with the tool -- view count over time and views by country -- will help marketers see how often their videos are viewed in different geographic regions or how popular they are, relative to all videos in that market over a given period of time. The tool also will allow marketers to look at the lifecycle of videos to see how long it takes for a video to become popular and what happens to video views as popularity peaks.
