The View From Here
By Melissa Campanelli
About Melissa
Melissa Campanelli is the editor-in-chief of Target Marketing's eM+C brand and Retail Online Integration, a monthly print magazine, website and e-letter (The ROI Report) that's all about the integration of sales channels, including print/catalog, transactional websites and retail stores, as well as email, mobile, social media and more.
Prior to becoming editor-in-chief of eM+C, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She's also a leading expert in small business e-commerce and author of the books "Entrepreneur Magazine's Open an Online Business in 10 Days" and "Start Your Own e-Business."
15 Minutes Ahead
Tearing Down the CRM Barriers
Aug 5, 2010In networked CRM, there's no tightly defined “conversion path.” Instead, every social media touchpoint serves as a point of entry,...
Engagement Matters
A 'Back-to-Business' Email Optimization Checklist
Sep 2, 2010Back to school is also back-to-business time. Set aside a few hours this final week of summer to freshen up...
Ways of Thinking
A Facebook Fan is $136 in Lifetime Value, $3.60 in Media Impressions
Jun 29, 2010The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan...
Redefining Performance Marketing
Affiliates: Redefining the Original Performance Marketing Channel
Aug 26, 2010As the original performance marketing channel, affiliate marketing has been effectively driving performance-based sales since the mid-90s. But the characteristics...
Inside Mobile Marketing
Researching the Mobile Marketing Opportunity
Aug 12, 2010Mobile marketing is a case in point: A forthcoming Mobile Marketing Association (MMA) survey of U.S. advertisers and...
Amid Gloom, eBags Has a Happy Dec. 1
- negotiated steep discounts with many of its product vendors; as a result, had more than 1,000 products with special deals beginning on Black Friday, dubbed "Web Busters";
- temporarily converted its homepage into a Web Busters page showing 15 deals and contained links to 1,000 other Web Buster offers;
- offered 20 percent off all merchandise on the site on Cyber Monday; if customers used PayPal, they received an additional $10 cash back;
- allowed visitors to view 125 product videos on its site and also promoted a humorous video eBags.com produced explaining Web Busters;
- sent 1.1 million e-mails to its opt-in members prior to Black Friday promoting the Web Busters sales, Web Busters video and other special offers; and
- secured homepage placement on CyberMonday.com, a Web site that features special Cyber Monday deals each year; in fact, a big eBags.com promotion was the exclusive deal on CyberMonday.com from 5 p.m. to 6 p.m. MST. Eighty-five percent of the CyberMonday.com site traffic was new to eBags.com, Cobb says.
Sections:
 |
