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Editor-in-Chief

The View From Here

By Melissa Campanelli

About Melissa

Melissa Campanelli is the editor-in-chief of Target Marketing's eM+C brand and Retail Online Integration, a monthly print magazine, website and e-letter (The ROI Report) that's all about the integration of sales channels, including print/catalog, transactional websites and retail stores, as well as email, mobile, social media and more.

Prior to becoming editor-in-chief of eM+C, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She's also a leading expert in small business e-commerce and author of the books "Entrepreneur Magazine's Open an Online Business in 10 Days" and "Start Your Own e-Business."

 

Email Marketing Bites

Liz Ryan
The Email Hierarchy of Needs: Deliverability is the Foundation
Jun 18, 2014

If you're not getting the most of your email messaging, you might not be asking the right questions. How many...



Inside Mobile Marketing

Michael Becker
Following the Breadcrumbs to Guide People Through the Path to Purchase
Apr 10, 2014

  Marketing is about service; it's about helping a company identify and fulfill the needs, wants and desires of consumers....



Customer Experience Commerce

Jeannie Walters
Why Customer Experience Trumps User Experience
Jan 29, 2014

Whenever I'm asked to explain customer experience, I'm always hard-pressed for a short, easily digested answer. It's just so huge!...



Conversations

Michael Della Penna
Putting Pinterest to Work for Your Brand
Apr 20, 2012

Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+,...



Engagement Matters

Stephanie Miller
3 Key Lessons for Mobile Email Marketers
Mar 1, 2012

With mobile devices ranging from smartphones to iPads to e-readers to netbooks, the question isn't if you need a mobile strategy for...



Redefining Performance Marketing

Craig Greenfield
Facebook's Timeline for Brands: A Facebook Performance Opportunity
Mar 29, 2012

Facebook's new Timeline for Brands enables marketers to foster engagement with participants. This engagement can equal Facebook performance. Brands can...



15 Minutes Ahead

Luis Hernandez
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
Jan 5, 2012

While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about...



Digital Marketing Takes Action

Heidi Cohen
Which is Better for Mobile Shopping, Tablets or Smartphones?
Jul 7, 2011

Are you wondering whether it’s worth providing your online retail offering on tablets, particularly the iPad? Are you also facing...



Ways of Thinking

Thorin McGee
A Facebook Fan is $136 in Lifetime Value, $3.60 in Media Impressions
Jun 29, 2010

The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan...



Jonathan Salem Baskin, Author of "Branding Only Works on Cattle," to Keynote InterACT!

 
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I wanted to let you in on some exciting news: Jonathan Salem Baskin, author of "Branding Only Works on Cattle" and "Bright Lights and Dim Bulbs”, and CMO strategy columnist for Ad Age, has just be named the opening keynote speaker for the InterACT! conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies.

In his presentation, called "David Ogilvy's Revenge: The Return of Marketing Realism," Baskin will offer InterACT! attendees a big-picture perspective on the marketing realism emerging from the convergence of new and old media, and what the opportunities will be in 2011.

Baskin, who has been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and “the new bad boy of branding," looks beyond the
gimmicks and hype to uncover what really works when communicating with the marketplace. Currently, Baskin wears multiple hats as a global brand strategist, leading a global network of partner companies in The Baskinbrand Alliance and managing North American business for the global marketing consultancy Futurelab. Along with his books and columns, he also writes the popular blog Dim Bulb, co-hosts a regular podcast, Socializing Media, and is a member of the board of advisors for Social Media Today.

InterACT! is a two-day, two-track program designed for marketers, agencies and custom publishers, as well as print/marketing service providers interested in improving how they interact with customers and prospects. It's the first event that will demonstrate how to integrate print, online, mobile and social media to deliver interactive marketing campaigns that drive business results. The event is scheduled for August 10-11 at the Crowne Plaza Chicago O'Hare in Rosemont, Ill.

To follow InterACT! on Twitter, visit: http://twitter.com/Interact_Forum.

To register, click here: http://bit.ly/InterACT_LinkedIn_MC.

Hope to see you all there!

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