eMarketing & Commerce (eM+C)

You will be automatically redirected to emarketingandcommerce in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 
Editor-in-Chief

The View From Here

By Melissa Campanelli

About Melissa

Melissa Campanelli is the editor-in-chief of Target Marketing's eM+C brand and Retail Online Integration, a monthly print magazine, website and e-letter (The ROI Report) that's all about the integration of sales channels, including print/catalog, transactional websites and retail stores, as well as email, mobile, social media and more.

Prior to becoming editor-in-chief of eM+C, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She's also a leading expert in small business e-commerce and author of the books "Entrepreneur Magazine's Open an Online Business in 10 Days" and "Start Your Own e-Business."

 

Conversations

Michael Della Penna
Putting Pinterest To Work For Your Brand
Apr 20, 2012

Pinterest is the new hot property. Overnight this visual curation powerhouse has generated more traffic to websites than Twitter, Google+,...



Engagement Matters

Stephanie Miller
3 Key Lessons for Mobile Email Marketers
Mar 1, 2012

With mobile devices ranging from smartphones to iPads to e-readers to netbooks, the question isn't if you need a mobile strategy for...



Inside Mobile Marketing

Michael Becker
Building a Mobile Presence
Dec 15, 2011

Mobile is a revolution. The power of the personal mobile device has created the potential for businesses to build stronger...



Redefining Performance Marketing

Craig Greenfield
Facebook's Timeline for Brands: A Facebook Performance Opportunity
Mar 29, 2012

Facebook's new Timeline for Brands enables marketers to foster engagement with participants. This engagement can equal Facebook performance. Brands can...



15 Minutes Ahead

Luis Hernandez
How Evolving Mobile Behaviors are Raising the Stakes for Marketers
Jan 5, 2012

While none would argue that 2011 was the year of the mobile app, marketers have been hearing more noise about...



Digital Marketing Takes Action

Heidi Cohen
Which is Better for Mobile Shopping, Tablets or Smartphones?
Jul 7, 2011

Are you wondering whether it’s worth providing your online retail offering on tablets, particularly the iPad? Are you also facing...



Ways of Thinking

Thorin McGee
A Facebook Fan is $136 in Lifetime Value, $3.60 in Media Impressions
Jun 29, 2010

The lifetime value of a Facebook fan is about $136 to top brands, according to this study on Facebook fan...



Wine Bottles Belly Up to the Barcode

1
 
From the just-when-you-thought-you-heard-it-all-before files, I learned this week that a popular brand of Chardonnay will display QR codes on its tags.

Yes, wine bottles with QR codes.

According to a press release I received from Kendall-Jackson Family Wines, its Vintner’s Reserve Chardonnay will display tags on its bottles that feature a QR code, or a 2-D barcode that connects digital information with the real world. 

Currently, users of smartphones equipped with QR readers can scan the QR code on the tag and view a video of Kendall-Jackson’s Executive Chef Justin Wangler explaining how to pair the wine with food. Going forward, users will be able to gather wine information, recipes and shopping lists when they view the code on the tag.

The idea? To help Kendall-Jackson connect with consumers, helping them make choosing a wine educational, fun and easy.

"QR codes make it possible for smartphone users to request and quickly receive mobile-optimized content — video, audio, pictures and information about our wines," said Adam Beaugh, director of social media for Kendall-Jackson Family Wines in the company's press release.

As I think about it, this is a pretty good use of QR codes. Maybe I'll go and pick up a bottle now …

Sections:

1

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:
Andy from Benchmark Email - Posted on November 01, 2010
This is awesome. I can't tell you how many times I stared blankly at the shelves of wine, having no idea what to do. Getting info and pairing suggestions would be great.
Melissa Campanelli - Posted on November 01, 2010
Thanks for your comment. I also thought it was a great idea!
Click here to view archived comments...
Archived Comments:
Andy from Benchmark Email - Posted on November 01, 2010
This is awesome. I can't tell you how many times I stared blankly at the shelves of wine, having no idea what to do. Getting info and pairing suggestions would be great.
Melissa Campanelli - Posted on November 01, 2010
Thanks for your comment. I also thought it was a great idea!