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Search results for From The Blogosphere

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Found 247 item(s). Displaying 1-15
20 Metrics To Effectively Track Social Media Campaigns
January 28, 2010 From Search Engine Land
"Before I actually go into the different types of metrics you can set up to prove social medias value, I want to state the obvious. You should not only have analytics on every page of your site, but also make sure you add it to all your viral marketing campaigns...
 
Let the intern do our social media!
January 21, 2010 From Damn, I Wish I'd Thought of That!
"Just because undergrads use Facebook a bunch does not make them good representatives for your company. Just because teenagers talk on the phone a lot does not qualify them to run your call center. Your social media representatives are the new face of your company. Put your best people on...
 
There's no denying that social media is more difficult to justify in terms of ROI...
January 14, 2010 From Online Marketing Blog
"There's no denying that social media is more difficult to justify in terms of ROI compared to other online marketing strategies. But that’s not to say it's impossible — or that tracking results should be placed on the back burner. And without goals, it’s pretty difficult to measure success. In...
 
2010 is not going to be the year of social media...
January 7, 2010 From SocialSteve's Blog
"2010 is not going to be the year of social media. 2010 is going to be the year of relationships. Yes, it will be the social media toolset that invigorates relationships. There is a subtle mindset that will separate winners and losers."

— Jan. 4, "2010 –...
 
When marketers and small business owners consider blogging they typically...
December 16, 2009 From 10 Ways Blogging Will Simplify Your Marketing Program
"When marketers and small business owners consider blogging, they typically worry about added complexity. For a small team already managing many different channels and campaigns, content development can be a daunting undertaking. It shouldn't be. A great business blog will actually help simplify your marketing program. Blogging is like elegant...
 
The best way to tell customers about your service is...
December 16, 2009 From Conversation Agent
"The best way to tell customers about your service is by showing them. Service is content marketing, the most powerful kind of content that people will gladly share with each other when it's about them and their stuff."
--Dec. 15, "Your Service is Content," posted by Valeria Matoni, ConversationAgent...
 
As online lead generation starts to establish itself as a...
December 9, 2009 From Econsultancy's Internet Marketing Blog
"As online lead generation starts to establish itself as a separate discipline in online marketing and an increasing number of advertisers start to see the benefits of paying for leads on a CPL basis, marketers will have to start making some decisions to allocate sufficient budgets to their online lead...
 
Search marketing should be a top priority for organizations in...
December 9, 2009 From Online Marketing Blog
"Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Therefore,...
 
I know that it's hard to be creative I know...
December 3, 2009 From Search Engine Guide
"I know that it's hard to be creative. I know that it's hard to be unique. Get over it. On the Internet, merely copying your competitors works far less well than it does in offline marketing. Unfortunately, Google bares all. If you do the same stuff as everyone else, count...
 
Quality inbound links are an essential element of web site...
December 3, 2009 From Online Marketing Blog
"Quality inbound links are an essential element of web site marketing and search engine optimization programs to increase traffic and online sales. The greater the number of relevant and authoritative links to a web page, the greater the potential for higher search engine rankings and qualified traffic."
--Nov. 27,...
 
The central question of any marketing opportunity is ' What...
November 19, 2009 From Marketing Profs Daily Fix
"The central question of any marketing opportunity is, '"What motivates customers to buy?' This is just as true in email as any other channel. How do we know if two or blue or Tuesday or 15% will generate more response and revenue? The answer is simple: Test it."
--...
 
Managing your health requires achieving a balance between diet and...
November 19, 2009 From Search Engine Land
"Managing your health requires achieving a balance between diet and exercise. In the same way, a healthy paid search campaign requires achieving a balance between branded and non-branded spending. Working together, the two create an optimal mix that will help you achieve the best results possible."
-- Nov. 18,...
 
There are certain SEO strategies that are certainly goal-oriented where...
November 11, 2009 From The Set-It-But-Dont Forget-It SEO Strategy
"There are certain SEO strategies that are certainly goal-oriented where you can get to a definitive end point. But SEO as a whole is a constant ongoing process. Just like brushing your teeth, you do it every day so you can keep yourself out from under the dentist's drill and...
 
Blogs are often touted as good for search engine optimization...
November 11, 2009 From 25 Link Building Tactics to Improve Blog Search Engine Rankings
"Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them. Good keyword categorization and content are a start, but...
 
In my experience the best search engine optimization SEO in...
November 4, 2009 From Small & Nimble Trumps Big & Slow In SEO
"In my experience, the best search engine optimization (SEO) in the world comes from small shops and freelance consultants. That statement (and the following article) is only my opinion, of course, but it’s an opinion based on about 14 years working in this industry."


— Nov. 2, "Small...
 
 
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